By Janice

Over and over you hear a variation of the statement, "I'd love to buy more organic products but it's just SOOOO expensive."  And locally there's a new variation:  "I love our new local store focused on organic and natural products, but Whole Foods is less expensive."  So I set out to find out for myself.  Not a huge scientific study, just a few observations you can evaluate for yourself.  I went to 3 fairly local markets (Safeway, Whole Foods, New Leaf Community Markets) and noted the regular and sale prices for leading brands:

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